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Nike in China: Embracing digital transformation
Nike's New Consumer Experience Distribution Strategy Hits The Ground Running
Farid Mheir on Twitter: "Nike's direct-to-consumer sales are taking off because Nike has put in the effort to become a retailer, on top of being a manufacturer and distributor #notthesamebusiness #DTC #eCommerce
Inside Nike's Radical Direct-to-Consumer Strategy — Download the Case Study | BoF
Nike's plan for better-fitting kicks: Show us your feet | The Seattle Times